March 13, 2025 – Cologne, Germany – We in eyva proudly announce the launch of our AI-powered Color Report. This new AI report is designed to provide in-depth insights into how packaging colors are used across beauty product categories, including skincare, makeup, haircare, and fragrance—among many others. 

Utilizing the power of artificial intelligence, our Color Report enables brands, product managers, and marketers to make data-driven decisions regarding packaging, branding, and product development. By analyzing thousands of beauty product images, the tool identifies dominant shades, market trends, and consumer preferences, offering businesses a competitive edge in an increasingly color-conscious industry.

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Introducing eyva’s AI-Powered Color Report 

Our Color Report utilizes AI algorithms to evaluate color trends across various beauty categories. By analyzing product imagery and packaging colors, each report highlights the strategic role color plays in product positioning and even customer attraction.

For makeup products, where packaging often reflects the actual shade, the Color Report serves a dual purpose: analyzing dominant packaging colors across all categories and identifying prevalent shades within the makeup segment. 

The report provides a comprehensive breakdown of color usage across selected criteria, offering valuable insights that help brands optimize their design choices and marketing strategies. It enables beauty industry professionals to discover trends in makeup shades, track emerging skincare packaging trends, or understand the psychology behind color preferences in fragrance branding. 

Additionally, our free-text search feature allows users to analyze packaging color patterns in products that emphasize specific active ingredients (e.g. Vitamin C), concerns (e.g. sensitive skin), descriptive adjectives (e.g. floral for fragrances), or broader topics (e.g. menopause), offering deeper contextual insights into color trends.

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What’s Inside an eyva Color Report?

Each Color Report generated on our platform is structured into seven key sections, ensuring a thorough analysis of color distribution and its implications:

• Intro & Scope – Defines the scope of the report based on selected product categories, filters, and criteria.
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• Colors vs. Black and White – The report assesses how strongly the chosen segment is defined by the presence of color or lack thereof.
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• Comparison to Main Category – Benchmarks the selected product category against the overall main category to see if there is a strong correlation between the chosen category and advanced search input on one side and packaging colors or shades on the other side.
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• Color Analysis – Evaluates the distribution of colors, demographics, and psychological impact, providing insights into brand positioning and consumer preferences.
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• Top Colors – Compares the most frequently used colors with those that are connected to the highest average consumer review rating on e-tailers.
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• Top Brands – Highlights the top 4 brands with the highest number of color-driven products within the chosen segment.
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• Product Grid – Presents a detailed view of products based on selected colors, allowing for direct comparisons and further exploration.

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Transforming Color Strategy in the Beauty Industry

Our AI-driven Color Report Creator is poised to redefine how brands approach packaging color and makeup shades in their product portfolios. 

Traditionally, color analysis has been a subjective process relying on trend forecasting and consumer perception studies. However, our AI-powered tool introduces data-backed precision, enabling brands to:

✔ Understand Use of Color in the Market – Gain a clear picture of the colors that connect to certain product categories, or keywords, such as active ingredients, skin concerns, or other topics.

✔ Refine Product Development – Align product colors to maximize appeal and sales potential.

✔ Align Shade Portfolio – Cash out on shades most-loved shades by consumers and identify market gaps for makeup shades‍

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eyva’s Commitment to Innovation in Beauty & Personal Care Tech

With the launch of eyva’s Color Report feature, we are reinforcing our commitment to equipping our users with the tools they need to elevate their brand while also expanding eyva’s usability, especially for those in the makeup industry.

"Colors are much more than just a design choice – they shape how a brand is perceived and influence purchasing decisions. With our Color Report, we provide beauty brands with data-driven insights to strategically use the colors that truly resonate with their target audience."
-Djef Rifamole, Co-Founder and CEO of eyva

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Availability and Access

Our AI-powered Color Report Creator is now available for beauty brands, market researchers, and product managers looking to gain deeper insights into the distribution of packaging colors and makeup shades. 

How To Request A Color Report on eyva

1. On the home page, go to the AI Reports Widget and click on “Request new report”. 
2. In the AI Reports section, click on Request Report under Color Report. 
3. Follow through the steps, applying the criteria you wish to be followed and naming your report.
4. Complete your request and wait for your report to be generated. This can take a few moments. 
5. Once your report is ready, you will receive an email notification, leading you to your newly created report.

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For more information or to request a demo of running the eyva Color Report feature, please sign up below.

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