Trusted by 250+ product managers from leading beauty and personal care brands who rely on eyva
You´re wasting time scrolling, cross-checking, and copying data to find answers.
Is my portfolio on track?
Where should we optimize?
Where should we expand?
Which products are trending?
Which ingredients are popular?
What competitors are leading?
How do our products compare?
What is getting buzz on social?
Is my portfolio on track?
Where should we optimize?
Where should we expand?
Which products are trending?
Which ingredients are popular?
What competitors are leading?
How do our products compare?
What is getting buzz on social?
One platform. Connected data.
Your formula for portfolio success.
eyva, the only platform for the beauty and personal care industry, delivers high-quality insights and replaces gut feeling with data-driven decisions – supporting the entire product lifecycle efficiently.
See how your portfolio stacks up to rest of the market.
eyva helps you monitor and compare your products against competitors and industry benchmarks to assess their status throughout the lifecycle.
Spot ways your portfolio can outshine competitors.
eyva helps you identify gaps in your existing portfolio based on competitors, new customer needs, trends, or ingredients, optimize existing products, and eliminate underperforming ones.
Align your products with trends from every angle.
eyva scans millions of products and pairs them with customer problems, social buzz, emerging brands, new launches and ingredient trends.
Build shareable reports in seconds & align your team.
Quickly create product concepts or shareable reports like brand analysis that make data-driven decisions easy.
Stay up-to-date on what is relevant and hot on the market.
evya segments and analyzes data, then automatically sends you insights on customer needs, new products, trends, and competitor moves in your category.
Maximize Your Portfolio Potential.
Minimize Your Time Waste.
0
X
Better outcome
0
%
Less research time
0
%
Faster product concept speed
Unfiltered voices of
our valued customers
Have a question?
We are here to answer.
eyva differentiates itself by seamlessly connecting market, product, and consumer data to provide actionable insights across various lifecycle challenges, such as ideation, market research, and product concept creation.
Unlike fragmented, single-point solutions that cater to multiple industries and focus on just one perspective (consumer, market, or product), eyva delivers a comprehensive view tailored specifically to the beauty and personal care industry, ensuring high-quality insights for real decision-making.
This version emphasizes the breadth and depth of your data sources while showcasing eyva’s unique strengths. Let me know if further refinements are needed!
eyva helps solve challenges such as:
• Identifying gaps and areas for improvement in your product portfolio
• Analyzing the performance of your products and competitors across different e-tailers
• Tracking competitor product launches
• Staying updated on market and consumer trends
• Identifying best practices and benchmarks for your R&D team, tailored to your ingredient blacklist
• Gaining inspiration for marketing communications with claim analysis and consolidated social media insights
eyva covers the following segments:
• Skincare
• Body
• Make-up
• Haircare
• Fragrance
• Health
• Grooming
• Kids & Baby
• Gift Sets
eyva leverages millions of continuously updated data points from diverse and reliable sources, including:
• Google Search Data: Keywords analyzed and clustered for deep insights
• Instagram and TikTok: Social media posts consolidated and categorized to highlight trends, consumer sentiment, and beauty-related content
• Product Reviews: Insights from real consumer feedback on products
• E-tailer Data: Comprehensive data on categories, product types, individual products, product attributes, pricing, claims, and ingredients
• Other Sources: Additional proprietary and third-party data streams to ensure a holistic perspective
eyva’s data pool is constantly growing, ensuring it remains at the forefront of market intelligence.
eyva is designed for Product Managers, Marketing Teams, and R&D Departments in the beauty and personal care industry.
eyva helps teams:
• Understand consumer needs
• Analyze market data
• Identify and stay on top of trends
• Benchmark products against competitors
• Monitor product launches in their market segment
• Optimize product portfolios